Mustang Boss 302
Ford gave this car two keys. The black one fires it up the normal way, but the red alters engine parameters, turning Boss into a track-ready racecar.
Joel & Associates
Billboard pitch for a personal injury law firm.
ESPN
To hit the testosterone-fueled fans of ESPN, we created posters positioning the risky Spanish tradition of San Fermin (Running of the Bulls) as a sport.
Armher
Self-defense products often seem as scary as the predators they fend off. In an effort to make these devices approachable and fashionable, we created Armher. We branded the products and made ads.
Man v. Food
Print ads celebrating Travel Channel’s Man v. Food, where host Adam Richman roams America in search of epic eating challenges.
R13 Denim Insulation
Endcap display ads showing people how they can give old denim new life by putting it in their walls.
REI
Release Outdoorphins: Maybe the best pun I’ve ever written. Around the notion that getting outside and experiencing nature makes people happy. It’s pretty simple.
iMac
The goal was to emphasize its speed and beauty. This line nailed it.
Emergen-C
My first tagline / ad concept that people actually liked, from Creative Circus circa 2009. It leans into the very human truth that people love smooching their pets.
