After a long day of adulting, you deserve a reward.
Duraflame wanted to raise brand awareness among young people and join the conversation of #adulting. So we made a bunch of fun web spots, pre-roll, and social content around the idea that doing grownup stuff is hard, so you deserve a fire.
To relaunch the latest Apple Watch, we positioned it as the ultimate device for a healthy life.
My team handled the overall structure and concepting of Apple.com/watch. I was responsible for writing the Apple Watch Edition, Apple Watch Nike+, and Apple Watch Hermès pages, and contributed copy/headlines for the Apple Watch Series 2 page.
Intel's 360-degree replay technology is changing the way people experience sports. Now fans can watch the game from every angle. This :30 spot introduced the tech during the NBA playoffs and finals.
CD: Katie McCarthy
AD: Ian Karczewski
To hit the testosterone-fueled watchers of ESPN, we created posters positioning the risky Spanish tradition of running with the bulls as a sport.
CD: Derrick Ogilvie
When people believe in a movement or cause, they ‘like’ it on Facebook to show their support. But liking doesn’t actually do anything.
So to earn some buzz for College Inn broth and give people an easy way to make a difference, we created The Social Kitchen. For every Facebook like it got, one bowl of delicious soup was immediately served to somebody who could use it.
AD: Jeff Limon
DES: Erin Ignacio
Google is building a series of satellite offices around the world. They’re thoughtfully crafted, multipurpose spaces, meant to host Google’s top clients, programs, and events. The ask was to name these spaces. Something that felt sturdy and established, yet innovative and approachable. The name also needed to be simple, as it will be used in locations worldwide. We explored several options and landed on: Roundhouse.
Traditionally, a roundhouse is a place where trains roll in to be serviced, fixed up, and then sent off in a new direction. The origins are fitting, as Google intends these offices as places where ideas/projects/people come to be polished or reimagined.
Behold, my blog. Within this space, I explore and document why so many men, regardless of hair color, have fiery, ruby-red beards. Follow my journey at beardsofrouge.com.
Mantle is a publication about the offbeat world of taxidermy. To make it, we dragged $40k worth of taxidermy into the woods and got some strange looks. Download the full PDF
DES: Brittany McCullers
PH: Christian Torres
For the 50th anniversary of the Summer of Love, we created some chill, vibey, illustrative posters to draw in all the old hippies. And other people too. We also built a landing page for event planners considering San Francisco.
This was an especially fun project, in part because I adore my city, but also because I live one block from the corner of Haight and Ashbury. So I've gotten to see all the colorful tourists come through.
To support "The Shops at Target" online, we created shoppable boutiques on Target.com showcasing the four independent stores: Kirna Zabete, The Curiosity Shoppe, Odin, and Patch NYC. To give people a deeper look, we featured short documentaries about each place.
CD: Kristina Slade
AD: Jeff Limon
Getting life insurance is one of those things you'll regret not doing before you die. To encourage people to live life to the fullest, State Farm invited them to make a bucket list.
Here's my bucket list.
CD: Peter Kehr
AD: Greg Damiani
Building on the success of Glad’s “The Wild Life” campaign/web series, we took it a step further and created “After The Wild Life.” This family of messy animals has now embraced their 90 seconds of fame and are doing everything they can to stay in the spotlight.
Life on the D-List isn’t easy, so Tori Spelling and her Facebook Tab gossip rag OMG EXTRA are on the scene to catch all the action with breaking news, blog posts, video exposes, and paparazzi photos.
ACD: Casey Brewer
AD: Jessica Wong
DES: Erin Ignacio
Benefit Cosmetics is a San Francisco brand with a vibrant history and a bold, sassy voice. The products do a lot of the talking, but so do the employees, also known as Benefit Benebabes. We created this presentation to onboard new Benebabes and help them better understand their company.