Airbnb Plus recognizes homes known for quality, comfort, and style. To build and launch the program, I worked with the content strategy and ops teams to craft the messaging and experience each host goes through to join. This included emails, product flows, push notifications, as well as an Airbnb Plus glossary, messaging framework, feedback taxonomy, etc. Can’t show most of that here, but happy to talk about it.
To fully understand the host experience, I also applied my apartment to join the program, and am now an Airbnb Plus listing.
Over the past several years, I’ve worked with Apple’s interactive marketing team to launch a variety of new products, both hardware and software. I wrote and created the following sites from UX to finish.
iPad Pro: How-tos
Apple Watch Series 2
Apple Watch: Nike
Apple Watch: Edition
Google is building a series of satellite offices around the world. They’re thoughtfully crafted, multipurpose spaces, meant to host Google’s top clients, programs, and events. The ask was to brand these spaces. Something that felt sturdy and established, yet innovative and approachable. The name also needed to be simple, as it will be used in locations worldwide. We explored several options and landed on: Roundhouse.
Traditionally, a roundhouse is a place where trains roll in to be serviced, fixed up, and then sent off in a new direction. The origins are fitting, as Google intends these offices as places where ideas/projects/people come to be polished or reimagined.
After a long day of adulting, you deserve a reward.
Duraflame wanted to raise brand awareness among young people and join the conversation of #adulting. So we made a bunch of fun web spots, pre-roll, and social content around the idea that doing grownup stuff is hard, so you deserve to kick back in front of a fire.
For Apple’s spring window display, we wanted to show people that iPhone and iPad make the world a more creative and imaginative place. And by using them, you can find unexpected delight in everyday things.
The windows featured beautiful images of a common scene, and then brought that scene to life through the devices. It was accompanied by the headline, Filled with wonder. Full of surprises.
For Apple’s summer/back-to-school window display we aimed to say a lot in just two words. The headlines: Enlightened above the iPad Air, and Empowered above the MacBook Air, accompanied colorful paper sculptures, flowing out from each product.
While the iPad Air is incredibly light, and the MacBook Air is super powerful, we also wanted to convey the endless inspiration and ideas that these devices make possible.
Intel's 360-degree replay technology is changing the way people experience sports. Now fans can watch the game from every angle. This :30 spot introduced the tech during the NBA playoffs and finals.
When people believe in a movement or cause, they ‘like’ it on Facebook to show their support. But liking doesn’t actually do anything.
So to earn some buzz for College Inn broth and give people an easy way to make a difference, we created The Social Kitchen. For every Facebook like it got, one bowl of delicious soup was immediately served to somebody who could use it.
DES: John James
Behold, my blog. Within this space, I explore and document why so many men, regardless of hair color, have fiery, ruby-red beards. Follow my journey at beardsofrouge.com.
To hit the testosterone-fueled watchers of ESPN, we created posters positioning the risky Spanish tradition of running with the bulls as a sport.
For the 50th anniversary of the Summer of Love, we created some chill, vibey, illustrative posters to draw in all the old hippies. We also built a landing page for event planners considering San Francisco.
This was an especially fun project, in part because I adore my city, but also because I live one block from the corner of Haight and Ashbury. So I've gotten to see all the colorful tourists come through.
Houzz came to me looking for a series of spots that would show off their product functionality in a straightforward way. They felt people weren't understanding how Houzz works or what it does, and wanted to make things crystal clear.
The budget wasn't much, but we came up with the concept of a typography and device-led narrative, with a room evolving in the background.
Mantle is a coffee table book about the offbeat world of taxidermy. It features a mix of interviews and short stories, and to create it, we dragged $40k worth of dead creatures into the woods.
Traditional lenders only look at your FICO score and credit history to determine credit worthiness. This presents a Catch-22 for young people, international students, and immigrants new to the country.
Deserve (formerly known as SelfScore) came to us seeking a new brand identity. Unlike other lenders, they have a proprietary algorithm that weighs factors like education, current financial health, and habits to predict credit potential.
For the name, we aimed for something simple and memorable that spoke to their mission of providing credit access to worthy but underserved populations. Along with a new brand identity, we also created voice and tone guidelines and exploratory marketing. Our efforts resulted in a 200% increase in credit card applications.
Getting life insurance is one of those things you'll regret not doing before you die. To encourage people to live life to the fullest, State Farm invited them to make a bucket list.
Here's my bucket list.