In the early days of Plus, almost everything happened over email. From invitations onward, we had to keep hosts motivated to keep going. I created hundreds of emails, alerts, and product copy — covering every step of the onboarding process and ensuring consistency across the experience.

As Airbnb Plus evolved and we began building product flows, I helped craft the hierarchy and messaging of the host landing page.

Finally, to help hosts get their listings Plus-ready, I also worked with the Interior Design and Ops teams to create the Airbnb Plus Home Checklist.