On NoRegrets.com, you could make a bucket list, plan goals, set deadlines, and get insider advice. State Farm customers earned discounts and freebies for crossing off a goal. To make things more interesting, State Farm picked one lucky guy from NoRegrets.com and helped him knock every item off his bucket list. We documented each adventure and shared them out as social content.
The State Farm app let you easily add goals to your bucket list from posters and billboards.