Campaign case study:
We kicked it off with a teaser video released across College Inn's social media channels as well as influential food blogs.
We branded every aspect of the physical experience, from the wrap on the Social Kitchen truck to the look of the soup bowls.
We also created a Facebook app, desktop, and mobile site where users could earn a warm bowl of soup for a stranger with a "Like."
The Social Kitchen got so much engagement in just two days that College Inn donated enough broth to serve an additional 10,000 bowls of soup.